Telecom major Airtel on Sunday announced Rs 179 prepaid bundle packs with a term life cover of Rs 2 lakh from Bharti AXA Life Insurance.

"This pack priced  Rs 179, Airtel's new prepaid bundle offers unlimited calling to any network, 2 GB data, 300 SMS along with a term life cover of Rs 2 lakh from Bharti AXA Life Insurance.

The pack has a validity of 28 days and is targeted at entry-level smartphone users and feature phone users in semi-urban and rural markets.

The insurance cover is available to the customer aged 18-54 years and requires no paperwork or medical test, the company sources said.

The policy or Certificate of Insurance will be instantaneously delivered digitally to the customer and a physical copy of the insurance can be obtained on request, it added.

Shashwat Sharma, Chief Marketing Officer, Bharti Airte, said that the company's prepaid bundles with built-in term insurance plans have got positive response from customers and this has encouraged it to take the solution even deeper to the masses.